Revenue Driven Marketing

We specialize in digital marketing services that empower businesses to excel online through strategic planning, creative execution, and measurable results.

At Iconic Ideation, we specialize in driving your business forward with tailored digital marketing solutions. From enhancing your online visibility through SEO and paid advertising to optimizing conversion rates and designing user-centric websites, our expertise ensures measurable results and sustainable growth. Partner with us to transform your digital presence and achieve your business goals effectively and efficiently.

What Does Iconic Ideation Do?

Web Design

Marketing

Client Interaction

Profits Driven

Awareness is not Everything

You don't need "more leads".

You're aiming for increased revenue, and while many companies seek more leads to achieve that, we understand that simply increasing lead volume doesn't always translate to sales growth. At Iconic Ideation, we prioritize quality over quantity. By refining the quality of your leads and optimizing conversion processes, we ensure that every lead generated has a higher potential to convert into loyal customers.

Using AI for Optimized results

At Iconic Ideation, we specialize in methodically identifying and scaling leads with strong purchasing intent that align with your specific qualification criteria. Gone are the days of simply chasing form fills; instead, we elevate your marketing strategy to focus on revenue optimization. By pinpointing high-value prospects and refining your approach, we drive measurable outcomes that align with your business objectives, ensuring sustained growth and success in today's competitive landscape.

Start Marketing Beyond the Lead

Welcome to revenue-focused marketing at Iconic Ideation: a transformative strategy that links your marketing initiatives directly to revenue generation. We ensure every marketing effort directly impacts your bottom line by targeting only the most qualified prospects for your product or service, maximizing efficiency and driving tangible business growth.

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At Iconic Ideation, we've refined a proprietary methodology that embodies our approach - the ICON process.

Identify

Discover + Model

Cultivate

Plan + Execute

Oversee

Measure + Adapt

Neoteric

Iterate + Optimize

Surpass your Marketing Goals

The first step in our process is to Identify. We start by defining the Q in your SQL (Sales Qualified Lead). For B2B's we might look at things like…

Revenue?
Company size?
Tech stack?

If you're B2C, some examples include…

Geo-location (i.e. in an area you serve)?
Financially qualified? (credit score, loan amount, etc.)
Ready to buy?

This step aligns your sales needs with your marketing targets and content. We then perform an audit of all MQL (Marketing Qualified Lead) drivers to see if they match the SQL piece. This involves identifying which current activities are driving down funnel performance - and which aren't - and then remodeling the funnel based on those that do.

Finally, we visualize your funnel and identify the leverage points. This provides a clear picture of what's driving pipeline/revenue right now, where it's working or not, and where your biggest growth opportunities lie.

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Identify

Identify Goals + Identify Leverage Points

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Cultivate

Create + Implement Targeted Campaigns

Next comes Create. We execute targeted initiatives that correspond to specific funnel metrics or micro-targets. These activities vary by channel.

Paid media: Utilizing post-back data and GTM event filtering to optimize for high-leverage points in the marketing funnel.
SEO: Developing content centered on the identified "Q" and understanding leading indicators to inform our content strategy.
CRO: Strategically testing and optimizing around critical areas that influence our highest leverage points in the marketing funnel.

Each action is meticulously aligned with a distinct funnel metric or micro-target. This ensures that every marketing investment directly impacts your funnel where it matters most, driving optimal results and maximizing your ROI.

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Oversee

Refine Actions Based on Market Response

After implementing actions, we transition to Oversee. Here, we deploy our initiatives into the market and focus on those activities that are effectively driving our target funnel metrics forward. Typical activities at this stage involve updating content and creative based on audience resonance, refining messaging, and optimizing delivery to newly identified markets.

The effectiveness of our efforts is gauged by monitoring specific Key Performance Indicators (KPIs) tied to the conversion rates within the targeted funnel. Seeing these KPIs move in the desired direction confirms the success of our strategies and guides further optimization efforts.

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Neoteric

Continually modernize for optimal impact.

The final step is to Neoteric. We double down on winners, pause losers, and re-measure the funnel. This cycle of evolution ensures continual optimization for maximum impact.

We recreate and redefine our funnels by product and intent level, then repeat the "ICO" process.

Our ICON process is not just a methodology - it's a commitment to revenue-driven marketing. It's a commitment to ensuring your brand does not just survive but evolve into an ICON within the competitive marketplace.